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Writing Effective and Efficient Problem Statements

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Last updated on May 17th, 2024 at 10:16 am

Challenges are a normal part of work. We deal with problems every day, and every task is an opportunity to make things better. One of the most important skills for figuring out these problems is writing a good problem statement.

To write a good problem statement, you need to do more than what meets the eye. One story says that Albert Einstein, who was known for being great at solving problems, would spend too much time thinking about the details—up to 55 minutes—before starting to work on a 5-minute solution. When we rush to find a solution, we often skip over the most important part—the problem itself. This instinct works well in an emergency, like when we need to quickly avoid a speeding car. But when we are dealing with long-term problems at work, it can lead to hasty decisions and poorly thought-out solutions.

The problem statement is like a lighthouse in the fog of a situation.

The problem statement is like a lighthouse in the fog of a situation. It not only clearly defines the problem but also sets the stage for a well-thought-out solution. Being able to write an effective problem statement is more than just a skill; it is a managerial asset that will help you handle tough situations with ease.

But what exactly is a problem statement?

When is it most useful?

And how do you say it clearly?

In the next discussion, we will answer these questions and give you insights and useful tips that will prepare you for the wide range of challenges, big and small, that lie ahead. Get ready to improve your problem-solving skills and approach tasks with newfound clarity.

What is a Problem Statement?

A problem statement tells the story of the topic that needs to be studied. It is like a compass that points the researcher to the main issue: what problem is the research trying to solve? A well-written problem statement is more than just a formality; it quickly tells the reader what the research is about and why it was done.

Unlike an extended research proposal, efficient problem statements are short and to the point, giving an idea of why the research is being done. It does not reveal results or go into a lot of detail about data, staying at a length that fits an average of one page.

In addition to naming a problem, the problem statement crystallizes it and suggests a way to look into it in a structured way. It is a call to action, encouraging the researcher to figure out the details and add to the growing body of knowledge in their field.

Most importantly, the problem statement is connected to the importance of the knowledge gap it points out.

Why does it matter?

What will happen if this gap is closed?

These are the questions it raises, forcing the researchers to explain the bigger effects of their work.

Noting that problems are complex, the statement goes beyond pinpointing issues and lays the groundwork for the need for further exploration. Once the problem is defined and the call for further study sticks, the statement flows naturally into the strategy—how the investigator plans to collect the necessary data and present their research-based findings.

Why Do We Need to Construct a Problem Statement?

You might be wondering why writing a problem statement is such an important step. Think of it as the compass that guides you through the intricacies of study and strategic decision-making.

Efficient Problem Statements
  1. Setting the Research Stage: Firstly, a well-written problem statement shines a light on clarity by clearly stating the exact issue that needs to be looked into. This is not just a formality; it effectively communicates the purpose and intent of our research to those who work in the field in question.
  2. Laying the Groundwork for Solutions: It is like Einstein’s “55 minutes of contemplation” before diving into solutions. By focusing on the problem, we resist the urge to jump right into solutions, which can be especially helpful when dealing with long-term problems at work. This deliberate focus keeps us from making hasty decisions or shoddy solutions, which leads to a more thoughtful and effective way of solving problems.
  3. Justifying Significance: A problem statement is more than just a recognition of a knowledge gap. It emphasizes how important the gap is by answering important questions like “why does it matter?” and “how will addressing it contribute to the existing knowledge base in our field of study?” These questions take our research beyond just collecting data and give it purpose and relevance.
  4. Promoting Continuous Learning: It is important to note that not all problems have a single solution. The problem statement basically asks for more research to fully understand how complicated the situation is. This more complex view of the problem statement makes it a driving force for ongoing exploration and improvement.

Basically, writing down a problem statement is not just a formality; it is the strategic foundation that helps us stay focused, make good decisions, and move toward useful and well-informed answers.

Elements of a Well-Defined Problem Statement

Clear and efficient problem statements are needed to help you find your way around problem-solving. For best effectiveness, it should be boiled down to its most basic parts.

  1. Brevity and Precision:
    • Emulating Einstein’s method, a strong problem statement is short but gives enough time to understand the complexities before suggesting answers. This precision acts as a guide, quickly stating the problem without going into too much detail and strategically addressing the gap in information. The average length is around one page, allowing ample room for subsequent exploration.
  2. Clarity in Problem Definition:
    • The statement does more than just admit that there is a knowledge gap; it skillfully describes the problem as a clear hole in the existing body of knowledge. This clarity not only allows for systematic investigation, but it also allows for solutions or justifications for more study.
  3. Emphasis on Significance:
    • In addition to identifying the problem, the statement stresses how important the informational gap is. It answers important questions like why it matters and how filling it in adds to the body of knowledge. This contextualization makes the problem statement a key part of scholarly relevance.
  4. Recognition of Diversity in Solutions:

In essence, a well-defined problem statement is a strategic composition embodying clarity, brevity, significance, and an understanding of the ongoing nature of problem-solving. It serves as the compass guiding us through complexities, laying the groundwork for thoughtful investigation and informed decision-making.

4 Efficient Problem Statements Examples

Giving examples helps people understand a concept or tool better. Problem statements are no different, and people have different recommendations about how they should be structured. Some say they should include suggested solutions, while others say they should keep the door open for new ideas.

Efficient Problem Statements

From our research, we know that an effective problem statement is short—ideally, it can be summed up in a single sentence—specific, descriptive, and avoids being prescriptive. To help you understand this approach better, here are four examples of problem statements. These examples cover three different types of problems or goals, but it is important to remember that there are a lot of other possible problem statement variations. Let us look at these.

Example 1: Problem Statement on Digital Engagement Metrics


Leaders at Y want to improve the effectiveness of digital engagement metrics to boost the company’s online presence and user interaction. However, the current infrastructure does not have the right parts to do this properly. To improve digital engagement, the company needs to strengthen its analytics and digital marketing teams, which will allow for a more complete approach to making decisions based on data and optimizing campaigns.


To make its online presence bigger, Company Y needs to improve the effectiveness of its digital engagement metrics. However, its current framework is not strong enough to support strong analytics and digital marketing initiatives. The lack of skilled workers in these areas makes it harder for the company to figure out user behavior, improve campaigns, and make the overall digital experience better. To get past this problem, Company Y needs to grow its teams and make them stronger.


Improving digital engagement metrics is pivotal for company Y’s overall online success. Failure to address this shortfall may result in missed opportunities for user interaction, diminished online visibility, and reduced conversion rates. By reinforcing the analytics and digital marketing teams, Company Y can refine its online strategies, tailor content to user preferences, and ultimately attract and retain a broader online audience.

Moreover, a robust digital presence is essential for staying competitive in today’s digital world and ensuring sustained growth in the online market. Therefore, rectifying the current workforce deficiency and investing in the necessary analytical and digital marketing resources are imperative for achieving the goal of enhanced digital engagement.


The principal objective of this initiative is to improve the effectiveness of digital engagement metrics for company Y. Specific objectives include:

  1. Evaluating the existing workforce and pinpointing gaps in the analytics and digital marketing teams.
  2. Increasing the size of the analytics and digital marketing departments by hiring professionals who can figure out how users behave and make online efforts more effective.
  3. Strengthening analytical capabilities to derive actionable insights and enhance data-driven decision-making.
  4. Developing a comprehensive digital marketing strategy to optimize online presence, user interaction, and conversion rates.
  5. Leveraging data insights to personalize content, improve user experience, and tailor online strategies to the target audience.
  6. Allocating sufficient resources, including time and manpower, to support the expansion and scaling efforts necessary for achieving improved digital engagement.
  7. Monitoring and analyzing key performance indicators (KPIs) such as user engagement, conversion rates, and online visibility to gauge the success of the digital engagement initiatives.
  8. Establishing a sustainable plan for continuous improvement, adaptation to evolving digital trends, and ensuring lasting success beyond the immediate goals of the initiative.

Addressing the deficiency in digital engagement metrics is essential for our organization’s digital marketing success, ensuring that our online initiatives are data-driven, effective, and aligned with the evolving expectations of our target audience.

Example 2: Problem Statement on Inefficiencies in Mobile App Onboarding Conversion Rates


The current bottleneck within Company Y’s mobile app’s onboarding process is caused by a lack of user-friendly features and a complicated onboarding journey. This results in a bad user experience.


Company Y grapples with a significant challenge in optimizing the onboarding process for its mobile app. Historically recognized for seamless user experiences, the current state reflects a decline in conversion rates due to an amalgamation of factors, including a dearth of user-friendly features and a convoluted onboarding journey. This diminishing efficiency has translated into user frustration, a decline in app adoption, and an adverse impact on the company’s standing in the competitive mobile app market.


Enhancing the conversion rates during mobile app onboarding is pivotal for Example company. Suboptimal onboarding experiences not only impede user satisfaction and loyalty but also contribute to potential user attrition. The negative impact on the company’s reputation within the mobile app landscape necessitates urgent attention. Addressing this problem is imperative to revive user trust, elevate the mobile app’s competitive edge, and foster sustained growth.


The primary objective of this initiative is to optimize the onboarding process for Example company’s mobile app, specifically targeting improved conversion rates. The specific objectives include:

  1. Analyzing the current mobile app onboarding workflow to pinpoint bottlenecks contributing to suboptimal conversion rates.
  2. Evaluating the app’s features and user interface to identify areas for improvement in user friendliness and engagement.
  3. Developing and implementing strategies to streamline the onboarding journey, making it more intuitive and user-friendly,
  4. Monitoring and assessing the effectiveness of the implemented measures through key performance indicators (KPIs) such as conversion rates, user feedback, and app adoption metrics to measure the success of the growth initiatives.
  5. Establishing a sustainable approach to maintain optimized conversion rates, encompassing continuous improvement, user feedback integration, and adaptation to evolving mobile app trends.

Example 3: Problem Statement on Limited Social Media Reach for Product Launches


The social media reach for product launches at Example company faces constraints, hindering the desired visibility and audience engagement. This challenge is attributed to an absence of targeted strategies and underutilization of specific social media platforms.


Example company grapples with a significant hurdle in maximizing the social media reach for its product launches. Historically recognized for successful launches, the current state reflects limitations in visibility and audience engagement. This deficiency is evident in the data analysis of recent product launches, highlighting a failure to tap into the full potential of specific social media platforms and implement targeted strategies for optimal reach.


Enhancing social media reach for product launches is critical for Example company’s overall success. Insufficient visibility can impede audience awareness, reduce product adoption rates, and hinder the company’s competitive positioning in the market. Additionally, the underutilization of targeted social media strategies may lead to missed opportunities for audience engagement and brand advocacy. Addressing this problem is imperative to rejuvenate product launches, attract a wider audience, and bolster the company’s standing in the competitive landscape.


The primary objective of this initiative is to maximize the social media reach for Example company’s product launches, ensuring optimal visibility and audience engagement. The specific objectives include:

  1. Conducting a comprehensive analysis of the current social media strategies employed during product launches, identifying gaps and areas for improvement.
  2. Implementing targeted strategies for specific social media platforms based on the nature of the product and the preferences of the target audience.
  3. Enhancing collaboration with influencers and industry leaders to amplify product visibility and leverage existing audience networks.
  4. Developing engaging and shareable content tailored to each social media platform, ensuring a cohesive yet platform-specific approach.
  5. Utilizing data analytics to measure the impact of social media strategies, including reach, engagement, and conversion rates.
  6. Establishing consistent communication and coordination between marketing, product development, and social media teams to align strategies and goals.
  7. Providing training and resources to the social media team to stay updated on platform algorithms, trends, and best practices.
  8. Establishing a sustainable framework for continuous improvement, adapting social media strategies to evolving trends, platforms, and audience behaviors to ensure long-term success in product launches.

Example 4: Problem Statement on Underutilization of Customer Data in Email Campaigns

The utilization of customer data in Example company’s email campaigns falls short of its potential, limiting the personalization and effectiveness of targeted communication. This challenge stems from an inadequate integration of customer insights and a lack of tailored strategies in email marketing efforts.


Example company grapples with a notable shortfall in leveraging customer data within its email campaigns. Despite possessing valuable customer insights, the current approach fails to capitalize on this data for personalized and impactful communication. The deficiency becomes evident in the analysis of email campaign performance, showcasing missed opportunities for tailoring content based on individual preferences and behaviors.


Optimizing the utilization of customer data in email campaigns is critical for Example company’s marketing success. Inadequate personalization can result in diminished engagement, reduced click-through rates, and a missed opportunity to build stronger customer relationships. Furthermore, the underutilization of valuable customer insights may impede the effectiveness of targeted email marketing efforts, impacting the overall success of promotional campaigns.


The primary objective of this initiative is to enhance the utilization of customer data in Example company’s email campaigns, ensuring personalized and effective communication. The specific objectives include:

  1. Conducting a comprehensive analysis of the current approach to integrating customer data into email campaigns, identifying gaps in personalization and targeted strategies.
  2. Implementing strategies to enhance the integration of customer insights, ensuring a seamless and dynamic use of data for tailored content in email campaigns.
  3. Developing personalized email marketing strategies for different customer segments, considering preferences, behaviors, and past interactions.
  4. Utilizing data analytics to measure the impact of enhanced customer data utilization, including click-through rates, conversion rates, and customer satisfaction.
  5. Establishing consistent communication and coordination between the marketing and data analytics teams to align strategies and goals.
  6. Providing training and resources to the email marketing team to stay updated on customer data analytics, trends, and best practices.
  7. Establishing a sustainable framework for continuous improvement, adapting email marketing strategies to evolving customer preferences, and ensuring long-term success in utilizing customer data effectively.

Common Mistakes in Problem Statements

To make efficient problem statements:

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  1. Describe what’s happening now: Talk about the real problem or situation, not what you want to happen or what you think might be happening.
  2. Be clear: Make sure your words are easy to understand, so everyone knows what you mean.
  3. Be specific: Focus on one thing instead of talking about many different things.
  4. Don’t guess: Only talk about things that you know are true, not just what you think might be true.
  5. Keep it short: Don’t use too many words, just enough to explain the problem.
  6. Say how you’ll know it’s better: Explain how you’ll measure if things are getting better or not.
  7. Don’t give the solution: Just talk about the problem, not how to fix it. That comes later.
  8. Don’t blame anyone: Instead of saying who’s causing the problem, focus on what needs to be fixed.
  9. Stick to the main problem: Don’t talk about things that aren’t connected to the main issue.
  10. Don’t talk about what you want: Save talking about what you want to happen for later. Right now, focus on what’s happening and what needs fixing.
Common Mistakes in Problem StatementsCorrect Approach
1. Vague Problem Definition:
Increased customer complaints about product quality.
Precision and Clarity:
A lot of customer complaints could mean that there is a problem with the quality of the product. Looking at specific complaints and reviews can help you figure out what the problem is so that you can fix it.
2. Focusing on Symptoms, Not Causes:
High website bounce rate is damaging online presence.
Root Cause Analysis:
Identifying the reasons behind the high bounce rate, such as slow page loading or unclear navigation, enables targeted interventions for a more effective online presence.
3. Overemphasis on Solutions:
Implement a new marketing strategy to boost sales.
Problem-Centric Approach:
Before suggesting focused marketing strategies, you should figure out what is really hurting sales, like not enough people seeing your brand or messages that do not get through.
4. Lack of Measurable Metrics:
Improve employee satisfaction for better workplace.
Quantifiable Objectives:
Define specific metrics for employee satisfaction, like engagement survey scores or retention rates, to gauge improvements and set measurable goals.
5. Ignoring Stakeholder Perspectives:
Decreased user engagement in the app; fix it immediately.
Stakeholder-Centric View:
Surveys, feedback, and analytics can help you understand how users feel, which lets you make solutions that address specific problems and increase general user engagement.
Common Mistakes vs. Best Practices in Problem Statements


Remember, crafting precise problem statements is a cornerstone in steering your online marketing strategies towards success. Whether it’s boosting product visibility, optimizing conversion rates, or leveraging customer data, a well-defined problem sets the stage for strategic and impactful solutions.

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