Last updated on May 5th, 2023 at 06:59 pm

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Facebook has over 2.3 billion monthly active users. That means there is a good chance that some of your customers are on this network. If you are not using Facebook to promote your business, you are truly missing the boat. Facebook is cheap, easy to use, and very effective. I have just given you a fool-proof road-map to help you advertise your business on Facebook anywhere in the world. This article “Beginners’ Guide to Advertising Your Business on Facebook” provides you with useful tips on how to skyrocket your sales.

Facebook has become one of the best and most cost-effective ways for people in developed countries to find a new job or business. But what if you’re in a developing country where there is almost no competition? How can you make the most of this huge opportunity?

Well, first of all, you need to know that the competition is already very low because… The Best And The Brightest Are Already Working There! Look: If you’ve got an Internet connection, then it’s almost as if you have unlimited access to the entire world’s best and brightest. 

If you are looking for a very cheap way to advertise your business on Facebook in Nigeria, then this is the exact guide for you. It is jam-packed with enough “must-know” information to get you off and running at full-tilt-boogie speed.

 

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1. Create a Facebook page for your business

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A Facebook business page is like having a second, more personal Facebook account. It gives you the opportunity to interact directly with your customers on a more personal basis than is possible through your personal profile. This is especially true if you use the optional features such as the “Fan of …” list, which allows you to identify and reach out to individuals who like your page but are not yet your fans.

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The more you interact with your customers on a personal basis, the more they will respond to you and the stronger your relationship will become.

One of the best things about running a Facebook page is that it can help you to increase the size of your customer base. If you offer something of value, many people who like your page but are not yet your fans, will eventually become your fans. They’ll do this when they realize that you are providing them with valuable information. Many people think that the only way to get someone to like your page is to give them a bribe such as a discount or a free trial offer. That’s not true. If you provide genuine value, then people will like your page whether you offer a discount or not.

Remember James and how I told you to always respond to comments on your blog? It is just as important to do that with your Facebook page. If you don’t, you will be missing a great opportunity to establish a stronger bond with your customers.

Also, if you use the optional features such as the “Fan of …” list, you can identify and reach out to individuals who like your page but are not yet your fans. The more you interact with these individuals on a personal basis, the more they will respond to you and the stronger your relationship will become.

Doing this will not only increase your size of your customer base; it can also have a dramatic effect on the profitability of your business.

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2. Determine your marketing goal.

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What is the single biggest reason people don’t buy from you? If you can identify and articulate the primary reason your customers don’t buy from you, you’ll be able to craft a compelling, focused sales pitch to move them to action. Ask yourself what would cause a reasonable person to purchase your product or service. 

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Would you be willing to purchase this product or service if the price was right? Would you be willing to pay the full asking price? Would you be willing to pay two, three, or four times the current selling price? What is the one thing you could say or do that would make the majority of your customers snap up your offer with both hands? This is your “one-punch” sales appeal. Once you know what it is, write it down. Don’t think about it mentally. Write it down. If you can’t get it in words, get a friend to help you. Next, modify and improve it until it’s as good as you can make it.

Write down what you want to achieve. Do you want more customers? Do you want to sell more products? Do you want to make more money? Whatever it is, define it so you will be able to measure your success. By the way, the standard definition of a market is “everyone who is likely to buy what you are selling.” OK, now that you have identified your market, the next thing you need to do is to identify those people. This is called the “target market.” It’s the group of people who are most likely to buy your product or service. The easiest way to find out whom you should target is to do some research. Ask around and find out which groups of people would be the best buyers for your product or service.

Once you have identified your target market, it is time to identify your product or service. It is important to remember that there are two basic types of products or services: those that provide a benefit (goods) and those that provide a solution (services). A good is something that provides a tangible (usually material) benefit to the buyer. An example of a good is a book that teaches you something. Another example is a mechanical device that makes your work easier.

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3. Make a list of the people you’d like to reach out to.

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The last thing to do is to decide what kind of message you want to deliver. What is the main point you want to get across? Would you say it is how to overcome challenges? Is it how to be more productive? Is it how to have a better body? Would you say that this is a sales message? Would you say it is a message on health and fitness? What is the main point you want to get across? Write it down on a piece of paper. Next, we will go through each of the letters in your promotion and determine which ones are most important and which ones can be eliminated. Let’s start with the first letter, A. What is the main point you are trying to make with this letter? As I said earlier, the main point you are making with this letter is to attract attention. So, what you are trying to attract attention to is the fact that you have a great offer. The way you do this is by using all the strong pull factors in your ads and DM pieces. Those are the things that grab a reader’s attention the most. So, what are some of the strongest pull factors in your promotion? Hmn? Well, for one thing, you are offering something of real value at a very low price. For another, you are the

 

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4. Identify which platforms and placements to use.

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Now, we have to decide where we are going to put these ads. You should think about how many people you are trying to attract with this particular ad. How many men do you want to attract? How many single women? How many married women? What about college-educated women? What about less-than-college-educated women? How old do you want your target audience to be? What ethnic groups do you want to attract? Do you want mostly whites, blacks, hispanics, or what? What neighborhoods do you want to run your ads in? Do you want your ads to appear in high-income areas or in low-income areas?

What kind of cars do your customers drive? Luxury cars, sports cars, vans, sedans, minivans, etc.? Do you want your customers to own the house they live in or rent it?

Do you want your customers to live in city apartments or in suburbs?

What kind of people do you want to sell your goods or services to? Rich people, poor people, young people, old people, black people, white people, Hispanic people, Chinese people, Japanese people, etc.?

What time of day do you want to run your ads? During the week, on the weekend

 

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5. Set a budget and a timetable ahead of time.

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Once you have decided where you are going and what you are going to eat, the next thing you need to do is to set a budget and schedule. This will help you to stay on track. If you don’t do this, you are more likely to end up spending too much money and eating way too much. It’s easy to get confused when you are out shopping for groceries. It’s very easy to spend a lot of money on things you didn’t intend to buy. That’s why it is important to keep yourself focused and on track. Make a budget and schedule. Figure out how much you can afford to spend and stick to that amount. If you find you are spending more than you planned, don’t panic. Just adjust your budget and schedule to reflect the new amount you want to spend.

 

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6. Make a Facebook advertisement.

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The next thing you need to do is create your ad. To do this, you need to know a little about how ads work. An ad usually contains three pieces of information. The headline is the most important part of the ad. It is the first thing people see when they read your ad. It is also the most important piece of information in the ad. If it doesn’t grab their attention, then nothing else in the ad will either. The copy following the headline is what is referred to as the body copy of the ad. This is where you offer more details about what the person reading your ad should do if he wants to get the product or service you are selling. Finally, the copy following the body copy is called the call to action (CTA). This is where you tell the reader what he needs to do to be able to get your product or service. Usually, ads have a CTA in the form of a button the reader can click on to go to another page.

 

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7. Examine and publish your ad.

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The first thing you should do is tell Facebook that you are running an ad. Tell them the name of your ad and the name of your product. Next, tell them how much you are going to spend on the ad. Then, tell them the number of people you are going to reach. After that, tell them the demographics. Next, tell them what day and time you want to run the ad. After that, tell them what you want them to do (press the button that says “Get Link”) when they click on your ad.

Finally, tell them if you want to use their internal or external tracking. If you choose to use their internal tracking, they will track the people who visit your website as a result of seeing your Facebook ad. If you choose to use their external tracking, they will track the people who visit your website even if those people did not see your Facebook ad. External tracking is not as accurate as internal tracking but it is still pretty good. If you choose to use external tracking, you should check the “Location” option which is under the “Advanced Options”. This will tell Facebook exactly where in the world you are running your ad. Make sure you check the correct box so you can get an accurate count of how many people you reach.

 

 

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Conclusion

In conclusion, If you want to advertise your business on Facebook, you need to know your audience. This includes knowing the demographic and psychographic profiles of your target market, including the language they use online and what they value. It also involves understanding how to tell stories in social media posts and how to create engaging visual content that resonates with their values and interests. If you want to learn how to advertise your business effectively on Facebook, check out this free Facebook Ads for Beginners course. It’s free and only takes about 15 minutes to complete.

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